You are probably familiar with Fashion Weeks, which take place every year at the same time in the four fashion capitals (New York, London, Milan, Paris). One in February for the autumn/winter collections of the following year, and then in September for the spring/summer collections for women’s ready-to-wear. But let’s not forget the cruise shows, also called “cruise”, “resort”, “pre-spring” or even “pre-fall”. As you might have guessed, these are intermediate collections, which appeared as early as the 1920s, for an affluent clientele who preferred to travel to sunny destinations during the winter. These collections are now presented before the autumn/winter collections are withdrawn. According to https://charlotteaction.org/.

luxury newspaper , cruise shows can represent up to 50% of some brands’ annual revenue. It’s also worth noting that these collections can remain in stores for up to eight months, compared to “classic” collections.That’s why fashion houses are all focusing on the venue, the atmosphere, and the decor to attract their clientele. This is further enhanced by social media sharing from numerous bloggers and other influential figures in the fashion world.